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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

ASSIGNMENT INFO: Facilitator

Rubric: CASE STUDY «”«

CASE STUDY TEAM PROJECT: ORAL PRESENTATION POINTS YOUR
SCORE
Introduction/Close, Logic, flow, organization, collection, time management, professional attire 10
Use of PowerPoint: Creative images, graphics, style, interest] 10
Logic and flow, and mastery of topics and content 10
Attitude Relaxed; use audible, clear voice; use appropriate language and comments 10
Confidence in topic Speak about material rather than read from note cards or slides
Case guidelines/structure, problem, key facts, analysis/alternatives, recommendations, 20
implementation
Assignment examples/lit review: Support case with “creative examples (media) and outside 20
Case facilitation: Question and explanation 20
Facilitator role: leading, listening, probing, engaging, summarizing
Bonus Points (if applicable)
Deductions (-), if applicable: Note: Deductions if you do not complete the expected categories
TOTAL 100

CASE STUDY TEAM PROJECT: WRITTEN REPORT POINTS YOUR
SCORE
Executive Summary 10
Table of Contents Expected
The Problem 10
The Facts 10
The Literature Review (as it relates to the problem) 15
Your Analysis and Alternatives 15
Limitations 5
Your Decision and Justification 10
Implementation 15
Appendix: Answered Questions in the Case Assignment 10
Charts, tables, graphs, and/or pertinent examples/materials Expected
Included PowerPoint® and any important research materials in the Appendix
Knowledge: Mastery of topics and content, e.g., important facts and tips Expected
Matter of correctness including spelling, grammar, and word usage Expected
Presentation: Creativity Expected
References and support of ideas (outside sources), Properly cite sources, e.g., APA Expected
Bonus Points (if applicable)
Deductions (-), if applicable: Note: Deductions if you do not complete the expected categories
TOTAL 100

AMW v WINTER TERM II 2025
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