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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Associate Professor
TEAM TERM PROJECT
Overview
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«ASSIGNMENT«
Your client has hired YOU to craft a 2026 marketing plan for their organization.
Prepare a 2026 marketing plan for your client
«TEAM TERM PROJECT: MARKETING PLAN«
Each team will prepare a marketing plan (presentation) as a term project.
«OVERVIEW«
The consulting project for a “real organization/client” will give you the “real-life” opportunity to utilize your
understanding of the concepts and practices learned in your marketing classes. Furthermore, the consulting project
serves as a means (i.e., an assessment tool) for measuring your success in reaching the Marketing Planning course
objectives. Some of the learning objectives for this project are the following:
þ Development of your understanding of the scope, importance, and process of marketing planning.
þ Development of your ability to integrate marketing concepts and principles into a comprehensive logically
coherent strategic marketing plan.
þ Development of your analytical skills in making complex decisions involving strategic and tactical marketing
problems and issues.
þ Development of your skills in establishing and evaluating marketing plans, strategies, and action programs so
that you will be better prepared to tackle the problems you will encounter in your future marketing/business
career.
þ A “real world” opportunity to learn the decision-making processes that applies to the various problems that
marketing professionals face.
þ Enhancement of your team building skills.
þ Improvement of your oral and written communication skills.
AMW v WINTER TERM II 2025
v Page 72 of 92 v 01.07.2025
