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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Associate Professor
TEAM TERM PROJECT
RUBRIC
[
TEAM TERM PROJECT POINTS ORAL: REPORT:
YOUR YOUR
SCORE SCORE
Introduction, close, & professional appearance Expected
Oral: Use of PowerPoint: Creative images, graphics, style, interest Expected
Report Writing style, Creative images, graphics, style, interest
Logic and flow, and mastery of topics and content Expected
Attitude: Relaxed; use audible, clear voice; use appropriate language and comments Expected
Confidence in topic: Speak about material rather than read from note cards or slides
Executive Summary and pertinent documents 10
Problem statement Expected
Organization Description & Strategic Focus Expected
Situation Analysis 10
SMART objectives 10
Market segment analysis 10
Marketing Strategy / Programs 10
Market Budget 10
Implementation plan 10
Evaluation and controls 10
Market Plan guidelines/structure 10
Market Plan: Support case with “creative examples (media) and outside 10
Market Plan: Question and explanation Expected
Facilitator role: leading, listening, probing, engaging, summarizing
Organized deck (e.g., important research materials, PowerPoint®, etc.) Expected
Works Cited/Reference, Proper English/Grammar, Spelling Expected
Charts, graphs, statistics, and/or examples Expected
PowerPointâ Presentation / Documents Expected
q Hard and Electronic copy (1) client (1) instructor
Bonus Points (if applicable)
Deductions (-), if applicable: Note: Deductions if you do not complete the expected categories
TOTAL 100
AMW v WINTER TERM II 2025
v Page 75 of 92 v 01.07.2025
