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WINTER TERM II 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

ASSIGNMENT INFO: Facilitators

Rubric: Team Facilitator Assignment

þ Professional business-casual (business-smart) attire required for the presentations.
þ Upload your PowerPoint® and, if applicable, presentation handouts/materials (for class) to Canvas®.
þ Note: All student facilitators must participate in each assignment section: key concepts, book club, case, article review
and assignment examples.
ORAL PRESENTATION POINTS YOUR
SCORE
Introduction & Close 10
Use of PowerPoint®: Creative images, graphics, style, interest 10
Logic, flow, organization, collection, and time management 10
Attitude: Relaxed; use audible, clear voice; use appropriate verbal/body language 10
Confidence in topic: Speak about material rather than read from note cards or slides
Textbook Concepts: 10
ð Briefly review of “8” key concepts/terms from reading
ð Most interesting concept from each team member
Textbook Concepts & Team Term Project Concepts Update 10
Book Club Overview and Facilitators’ question(s) 10
Follow this format: 1. Main idea of reading, 2. Important facts and concepts (cite
pages and examples) 3. Most Interesting to the facilitator 4. Bias by the Author (yes or
no), 5. Create 1 or 2 discussion questions on the assigned reading – address the class
Case Overview and Case Questions question(s). Follow this format: 1. Main 10
idea of case 2. Important facts and key concepts 3. Case questions
Assignment examples – very important 10

ð Relevant Marketing Article Review to support the case and concepts. Follow format, Main
idea, key facts, most interesting, and bias, if applicable.
ð Support assignment with recent article review, “creative examples” (media) and/or “outside
sources”, and/or use of marketing digital ethics topics from textbook
Facilitators’ role: leading, listening, probing, engaging, summarizing, and 10
managing time
Knowledge: Mastery of topics and content Expected
References and support of ideas (outside sources), APA Expected
Matter of correctness including spelling, grammar, and word usage Expected
Professional appearance Expected
Presentation: creativity Expected
Divide each area equally by team members. Expected
Cite sources properly, e.g., APA Expected
Every team member should take a part in each category / Divide work equally Expected
Bonus points, if applicable
Deductions (-), if applicable
TOTAL 100

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