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WINTER TERM II 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

ASSIGNMENT INFO: REMINDERS 1 of 2

«WEEKLY HOMEWORK ASSIGNMENTS«

ð CYKD TAKEHOME JOURNAL ASSESSMENT PART I & PART II
WINTER TERM II 2025 TAKE-HOME ASSESSMENT JOURNAL
1. CASE QUESTIONS: For example, each student is required to complete the two written responses*
(short essay/sentence format) to the assigned textbook chapter/case questions. You will be assigned
“odd or even question numbers. Please apply the key concepts from your reading to support your
response. You may also use additional resources/ references to support your thought and opinion.

â FYI: Essay question defined as: an examination question that requires an answer in a sentence, paragraph, or short composition.

2. TEXTBOOK READING: Select four key concepts/terms (cite source / APA) from your assigned
chapter reading and define / discuss in your take-home assessment/journal entry. For each assigned
chapter reading, you are required to select four key terms/concepts.

3. BOOK CLUB: Select four key concepts / terms (cite source / APA) from your assigned book club
chapter reading. For each assigned chapter reading (date of your facilitation) you are required to select
four key terms/concepts.

4. TEAM TERM PROJECT UPDATES: Provide updates weekly or bi-weekly on what you and your
fellow team member have completed for your team term project. You may provide your notes, key
terms used for the term project.

þ Reminder 1: Please refer to the detailed course outline, assignment table/selected questions, and rubric,
scheduled assignment dates/time due.
þ Reminder 2: You may opt out of ONE journal assignments on a specific date. Note: You are still required to
complete the readings, however no written write-up is required. State “opt out” in your CYKD assignment report.
þ Reminder 3: If you are a facilitator for an assignment, you may also opt out of the written homework assignment (see
below). You must still complete your facilitator assignment requirements.

«FACILITATORS«

þ If you are the student facilitators, you are required to present, lead, facilitate (ask the questions, probe for answers), and
review the assigned course readings and questions.
þ Please review the facilitator rubric prior to beginning this assignment.
þ If you are a facilitator, you do not have to submit a written homework assignment. The facilitator(s) must submit a
PowerPoint® to CANVAS®.
þ Upload your PowerPoint® and any other sources to CANVAS® used the day the assignment is due.

«ALL STUDENTS«

þ You must read the required reading each week. Even if you opt out of the assignments, you are required to read the
questions / cases and be ready to discuss.
þ Missed assignments cannot be made up.

AMW v WINTER TERM II 2025
v Page 48 of 80 v 01.03.2025