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WINTER TERM II 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02
Alison M. Wolfe MBA, MS, PhD, Professor
Course Outline
Version #1, 01.03.25
READERS ARE DISCUSSION TOPICS (10-15 minutes):
LEADERS! CHAPTER 19 & 20: GLOBAL & SUSTAINABLE MARKETING
LAST WEEK
OF CLASSES
[ Team Project, MARKETING MIX STRATEGY
[ Team Project, POWERPOINT ®/ EXECUTIVE SUMMARY
Week 12 MONDAY, March 31, 2025 (3.31)
CELEBRATE YOUR KNOWLEDGE DAY!
ð In-class CYKD and take-home CYKD (Journal Part 2)
TUESDAY, April 1, 2025, 1:00 PM
BUSINESS & ECONOMICS DIVISION SPECIAL EVENT
BONUS POINTS OPPORTUNITY OPTIONAL
PART III:
DESIGNING
CUSTOMER- WEDNESDAY, April 2, 2025 (4.2)
DRIVEN STRATEGY Active learning in action
AND INTEGRATED WRAP-UP, TEAM TERM PROJET
MARKETING MIX
EXPERIENTIAL LEARNING: TERM PROJECT
PROMOTION FRIDAY, April 4, 2025 (4.4)
Active learning in action
WRAP—UP, TEAM TERM PROJECT
EXPERIENTIAL LEARNING: TERM PROJECT
J Thank you and best to you on your final project presentations!
AMW v WINTER TERM II 2025
v Page 43 of 80 v 01.03.2025
