Page 41 - MKT_2250_01_02_WI_25_AWolfe_2.5.2025

WINTER TERM II 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

Course Outline
Version #1, 01.03.25

READERS ARE READING
LEADERS! CHAPTER 12, CHANNELS - DELIVERING VALUE
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB

CHAPTER 14, COMMUNICATING VALUE: IMC

Week 10 MONDAY, March 17, 2025 (3.17) St. Patrick’s Day
Active learning in action: interactive discussion on the reading
PLACE
WEDNESDAY, March 19, 2025 (3.19)
Active learning in action: interactive discussion on the reading

PART III:
DESIGNING FRIDAY, March 21, 2025 (3.21)
CUSTOMER- Active learning in action: interactive discussion on the reading
DRIVEN STRATEGY
AND INTEGRATED 5. «&« 2 ? Chapters 12 & 14 et al., FACILITATORS
MARKETING MIX

MKT 2250.01, 10:20 AM – 11:20 AM:
Example, assignment team: Ortiz, Reese, Sims, Smith, H.

MKT 2250.02, 11:30 AM – 12:30 PM:
Example, assignment team: Smith, I. Spinelli, Stroud, Terry
PROMOTION
ð 2 minutes: Powerful introduction
ð 10 to max 12 minutes: Book Club Facilitators, Exceptional Presenter, Koegel (2020), p. 121-149

ð 10 to max 12 minutes: Eight Key Concepts, Chapters 8 & 9

ð 18 to max 20 minutes: Case, GEICO (p. 436) & Application of Marketing Articles

ð Assigned Case Questions: 14-17, 14-18, 14-19, 14-20

ð 10 to max 12 minutes, Team Term Project

ð Place Strategy as it relates to the team term project

ð 2 minutes: Powerful Close

AMW v WINTER TERM II 2025
v Page 41 of 80 v 01.03.2025