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WINTER TERM II 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02
Alison M. Wolfe MBA, MS, PhD, Professor
Course Outline
Version #1, 01.03.25
2025 Elmira College Athletic Alumni Weekend: Schedule of Events
Friday, January 31, 2025
4:00 PM – Women’s Ice Hockey vs. William Smith, MAC
6:00 PM – Men’s Volleyball vs. SUNY Poly – Elmira College, Speidel Gymnasium
7:00 PM – Men’s Ice Hockey vs. Salve Regina, MAC
8:00 PM - 11:00 PM – Alumni Social: Cash Bar, Elmira College Mackenzie's
2025
Saturday, February 1, 2025
10:30 AM – Ice Hockey Alumni Game (men & women), MAC
Hospitality outside ice hockey locker-rooms, MAC
11:00 AM – Men’s Volleyball vs. Grove City – Elmira College, Speidel Gymnasium
12:15 PM – 1:15 PM – Inside Tailgate: Elmira College Emerson Lounge
1:00 PM – Men’s Volleyball vs. Curry – Elmira College, Speidel Gymnasium
3:00 PM – Men’s Ice Hockey vs. Salve Regina, MAC
3:30 PM – 4:30 PM – Volleyball Alumni Games (men & women) - Elmira College, Speidel Gymnasium
After games – food catered Elmira College, Emerson Hall Seminar Room
5:00 PM – 7:00 PM – Tailgate at The Domes prior to Women’s Ice Hockey Game, hosted by the Booster Club, MAC, back
parking lot
7:00 PM – Women's Ice Hockey vs. William Smith
READERS ARE READING
LEADERS! CHAPTER 4: MANAGING INFORMATION
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB
[ Team Project, COMPANY INFORMATION & SMART OBJECTIVES
Week 5 MONDAY, February 3, 2025 (2.3)
Active learning in action: interactive discussion on the reading
PART II:
UNDERSTANDING WEDNESDAY, February 5, 2025 (2.5)
THE MARKETPLACE Active learning in action: interactive discussion on the reading
& CONSUMERS
FRIDAY, February 7, 2025 (2.7)
Active learning in action: interactive discussion on the reading
RESEARCH
AMW v WINTER TERM II 2025
v Page 36 of 80 v 01.03.2025
