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WINTER TERM II 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

Course Outline

Version #1, 01.03.25

WELCOME! REVIEW
WOLFE SYLLABUS
APPENDIX 1, MARKETING PLAN
APPENDIX 3, CAREERS in MARKETING

READING
CHAPTER 1: CREATING & CAPTURING VALUE
CHAPTER MINI CASES

Week 1 MONDAY, January 6, 2025 (1.06)

Welcome . . . it is a pleasure to meet you. . .

Orientation to the course
PART I:
DEFINING
MARKETING AND
THE MARKETING WEDNESDAY, January 8, 2025 (1.08)
PROCESS on 1, 9.02.2024
(Chapters 1-2) Welcome . . . it is a pleasure to meet you. . .

INTRO Orientation to the course

FRIDAY, January 10, 2025 (1.10)
Active learning in action: interactive discussion on the reading

Careers in Marketing

What is a marketing plan?

AMW v WINTER TERM II 2025
v Page 32 of 80 v 01.03.2025