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WINTER TERM II 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 •  01•  02

                                                 Alison M. Wolfe MBA, MS, PhD, Professor


                                                               Course Outline

                                                                      Version #1, 01.03.25


                 READERS ARE  READING
                    LEADERS!           CHAPTER 2: COMPANY & MARKETING STRATEGY
                                       CHAPTER ASSIGNED QUESTIONS & BOOK CLUB


                                       MONDAY, January 20, 2025 (1.20). => NO CLASSES ON THIS DAY
                      Week 3
                                           Happy Birthday Dr. Martin Luther King! The day honors the life and legacy of Dr. Martin Luther King, Jr.
                                       It was approved as a federal holiday in 1983, and all 50 states made it a state government holiday by 2000. In 2025,
                                       it will also mark the 30th anniversary of the day being recognized as a National Day of Service.

                       PART I:
                     DEFINING
                  MARKETING AND
                  THE MARKETING
                      PROCESS




                                       WEDNESDAY, January 22, 2025 (1.22)
                                              Active learning in action:  interactive discussion on the reading
                   STRATEGY


                                       FRIDAY, January 24, 2025 (1.24)
                                              Active learning in action:  interactive discussion on the reading





























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