Page 39 - MKT_2250_01_02_WI_25_AWolfe_2.5.2025

WINTER TERM II 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

Course Outline

Version #1, 01.03.25

READERS ARE READING
LEADERS! CHAPTER 8: PRODUCTS, SERVICES, & BRANDS
CHAPTER 9: NEW-PRODUCT DEV. & PLC STRATEGIES
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB

Week 8 MONDAY, February 24, 2025 (2.24)
Active learning in action: interactive discussion on the reading
WEDNESDAY, February 26, 2025 (2.26)

ELMIRA COLLEGE CLIMATE TEACH IN DAY:
PART III: Participate in sessions / no marketing classes on this day
DESIGNING
CUSTOMER-DRIVEN
STRATEGY AND
INTEGRATED
MARKETING MIX

FRIDAY, February 28, 2025 (2.28) => Ramadan begins

Active learning in action: interactive discussion on the reading

PRODUCT 3.«&« 2 ? Chapter 8 &9 et al., FACILITATORS
Active learning in action: interactive discussion on the reading
MKT 2250.01, 10:20 AM – 11:20 AM:
Example, assignment team: Halloran, Hammond, Heholt, Karkari-Mensah

MKT 2250.02, 11:30 AM – 12:30 PM:

Example, assignment team: Hawkins, Hidalgo, King, Lowry

ð 2 minutes: Powerful introduction

ð 10 to max 12 minutes: Book Club Facilitators, Exceptional Presenter, Koegel (2020), p. 60 – 90

ð 10 to max 12 minutes: Eight Key Concepts, Chapters 8 and 9

ð 18 to max 20 minutes: Case, Pfizer, (p. 286) & Application of Marketing Articles

ð Assigned Case Questions: 9-16, 9-17, 9-18, 9-19

ð 10 to max 12 minutes, Team Term Project

ð Market Segmentation, Targeting, Positioning, Positioning Statement, Product Strategy

ð 2 minutes: Powerful Close

AMW v WINTER TERM II 2025
v Page 39 of 80 v 01.03.2025