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WINTER TERM II 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

Course Outline

Version #1, 01.03.25

READERS ARE READING
LEADERS! CHAPTER 15, ADVERTISING AND PR
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB
CHAPTER 16, PERSONAL SELLING AND SALES PROMOTION
CHAPTER 17: DIGITAL

MONDAY, March 24, 2025 (3.24)
Week 11 Active learning in action: interactive discussion on the reading

PART III:
DESIGNING
CUSTOMER- WEDNESDAY, March 26, 2025 (3.26)

DRIVEN Guest Speaker: Digital Marketing
STRATEGY AND
INTEGRATED
MARKETING MIX FRIDAY, March 28, 2025 (3.28)
Active learning in action: interactive discussion on the reading

6. «&« 2 ? Chapter 15, 16, 17: FACILITATORS
PROMOTION MKT 2250.01, 10:20 AM – 11:20 AM: Four Students
Example, assignment team: Titus, Webber, Woodard, Yearwood

MKT 2250.02, 11:30 AM – 12:30 PM:
Example, assignment team: Tufton, Waszkielewicz, Wildman, & new student (?)

ð 2 minutes: Powerful introduction

ð 10 to max 12 minutes: Book Club Facilitators, Exceptional Presenter, Koegel (2020), p. 150-186

ð 10 to max 12 minutes: Eight Key Concepts, Chapters 15, 16, 17

ð 18 to max 20 minutes: Case, Hyundai (p. 462) & Application of Marketing Articles

ð Assigned Case Questions: 15-16, 15-17, 15-18, 15-19

ð 10 to max 12 minutes, Team Term Project

ð Promotion Strategy in your team term project, action programs in your plan

ð 2 minutes: Powerful Close

AMW v WINTER TERM II 2025
v Page 42 of 80 v 01.03.2025