Page 37 - MKT_2250_01_02_WI_25_AWolfe_2.5.2025

WINTER TERM II 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02

Alison M. Wolfe MBA, MS, PhD, Professor

Course Outline

Version #1, 01.03.25

READERS ARE READING
LEADERS! CHAPTER 5: CONSUMER MARKETS & BUYER BEHAVIOR
CHAPTER 6: BUSINESS MARKETS & BUSINESS BEHAVIOR
** (specific page # and info provided by instructor for Chapter 6)

Week 6 MONDAY, February 10, 2025 (2.10)

PART II:
UNDERSTANDING
THE MARKETPLACE
& CONSUMERS
WEDNESDAY, February 12, 2025 (2.12)
Active learning in action: interactive discussion on the reading

BEHAVIOR FRIDAY, February 14, 2025 (2.14)
Active learning in action: interactive discussion on the reading

2.«&«2 ? Chapter 4 & 5 et al., FACILITATORS

MKT 2250.01, 10:20 AM – 11:20 AM:
Example, assignment team: Coulibaly, Eselunas, Ferguson, Germer

MKT 2250.02, 11:30 AM – 12:30 PM:
Example, assignment team:
Coombs, Gonzaga, Ruiz Martin (new 1.10.25), Vasey-Hunt (new 1.10.25)
ð 2 minutes: Powerful introduction

ð 10 to max 12 minutes: Book Club Facilitators, Exceptional Presenter, Koegel (2020), p. 31 - 59

ð 10 to max 12 minutes: Eight Key Concepts, Chapters 4 and 5

ð 18 to max 20 minutes: Case, P&G, (p. 136) & Application of Marketing Articles

ð Assigned Case Questions: 4.16, 4.17, 4.19, 4.20

ð 10 to max 12 minutes, Team Term Project: Company and Mission Statement
ð Market Research as it relates to the term project, such as, Industry Description/Historical Results, Market
Description/Analysis, elements to include in the market plan, industry macro and microenvironment
forces, Competition Review/Analysis, SWOT Analysis: 1. Industry 2. Competitor 3. Competitor

ð 2 minutes: Powerful Close

AMW v WINTER TERM II 2025
v Page 37 of 80 v 01.03.2025