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WINTER TERM II 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02
Alison M. Wolfe MBA, MS, PhD, Professor
Course Outline
Version #1, 01.03.25
READERS ARE READING
LEADERS! CHAPTER 3: ANALYZING THE ENVIRONMENT
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB
[ Team Formation Completed
Week 4 MONDAY, January 27, 2025 (1.27)
Active learning in action: interactive discussion on the reading
WEDNESDAY, January 29, 2025 (1.29)
PART II: Active learning in action: interactive discussion on the reading
UNDERSTANDING
THE MARKETPLACE FRIDAY, January 31, 2025 (1.31)
& CONSUMERS Active learning in action: interactive discussion on the reading
1.«&«2 ? Chapter 2 & 3 et al., FACILITATORS
MACRO- MKT 2250.01, 10:20 AM – 11:20 AM:
& Example, assignment team: Bertelsen, Buckwater, Clark, Collins
MICRO- MKT 2250.02, 11:30 AM – 12:30 PM:
ENVIRONMENT Example, assignment team: Aarstad, Castillo, Colhart, Connors
ð 2 minutes: Powerful introduction
ð 10 to max 12 minutes: Book Club Facilitators, Exceptional Presenter, Koegel (2020), p. 1 – 30
ð 10 to max 12 minutes: Eight Key Concepts, Chapters 2 and 3
ð 18 to max 20 minutes: Case, Dupont (p. 62) & Application of Marketing Articles
ð Assigned Case Questions: 2.16, 2.17, 2.19, 2.20
ð 10 to max 12 minutes, Team Term Project: Company and Mission Statement
ð Company History, background, Mission Statement, Organizational Structure: Roles, Keys
Success & Critical Factors in the Industry, SMART Objectives: Marketing, Financial, &
Societal
ð 2 minutes: Powerful Close
AMW v WINTER TERM II 2025
v Page 35 of 80 v 01.03.2025
