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WINTER TERM II 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02
Alison M. Wolfe MBA, MS, PhD, Professor
WINTER TERM II 2025 BREAK BEGINS
MARCH 1, Saturday – MARCH 9, Sunday
Course Outline
Version #1, 01.03.25
READERS ARE READING
LEADERS! CHAPTER 10, PRICING - CAPTURING VALUE
CHAPTER 11: PRICING STRATEGIES: ADVANCED TOPICS
CHAPTER ASSIGNED QUESTIONS & BOOK CLUB
[ Team Project, SITUATION ANALYSIS
MONDAY, March 10, 2025 (3.10)
Week 9 ð 11:30 AM – 12:30 PM, GUEST SPEAKER EVENT: ATTENDANCE FOR BOTH
CLASSES ENCOURAGED AND EXPECTED. Networking event: 12:30 PM – 1:15
PART III: PM.
DESIGNING WEDNESDAY, March 12, 2025 (3.12)
CUSTOMER-DRIVEN Active learning in action: interactive discussion on the reading
STRATEGY AND
INTEGRATED
MARKETING MIX FRIDAY, March 14, 2025 (3.14)
Active learning in action: interactive discussion on the reading
4.«&« 2 ? Chapters 10 & 11 et al., FACILITATORS
MKT 2250.01, 10:20 AM – 11:20 AM:
PRICE Example, assignment team: Maxwell, Mercer, Mumm, Nichols
MKT 2250.02, 11:30 AM – 12:30 PM:
Example, assignment team: Matson, Moreno, Price, Shull
ð 2 minutes: Powerful introduction
ð 10 to max 12 minutes: Book Club Facilitators, Exceptional Presenter, Koegel (2020), p. 91-120
ð 10 to max 12 minutes: Eight Key Concepts, Chapters 10 and 11
ð 18 to max 20 minutes: Case, Gillette (p. 309) & Application of Marketing Articles
ð Assigned Case Questions: 10-15, 10-16, 10-17, 10-18
ð 10 to max 12 minutes, Team Term Project
ð Pricing Strategy in your team term project
ð 2 minutes: Powerful Close
AMW v WINTER TERM II 2025
v Page 40 of 80 v 01.03.2025
