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WINTER TERM II 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 •  01•  02

                                                 Alison M. Wolfe MBA, MS, PhD, Professor

                                                               Course Outline


                                                                      Version #1, 01.03.25


                 READERS ARE  READING
                   LEADERS!
                                      CHAPTER 7: CUSTOMER VALUE: TARGET CUSTOMERS

                                      CHAPTER ASSIGNED QUESTIONS & BOOK CLUB



                      Week 7           MONDAY, February 17, 2025 (2.17)   USA President’s Day
                                             Active learning in action:  interactive discussion on the reading

                                      CELEBRATE YOUR KNOWLEDGE DAY!
                                          ð  In-class CYKD and take-home CYKD (Journal, Part 1)




                   SEGMENT            WEDNESDAY, February 19, 2025 (2.19)
                    TARGET                   Active learning in action:  interactive discussion on the reading

                   POSITION


                      PART III:
                     DESIGNING        FRIDAY, February 21, 2025 (2.21)
                 CUSTOMER-DRIVEN          Active learning in action:  interactive discussion on the reading
                   STRATEGY AND
                    INTEGRATED            Note:  Today’s class session will focus on Product Strategy (next week’s session!
                  MARKETING MIX





















              AMW v WINTER TERM II 2025
              v Page 38 of 80   v 01.03.2025
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