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WINTER TERM II 2025 • PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01• 02
Alison M. Wolfe MBA, MS, PhD, Professor
Course Outline
Version #1, 01.03.25
READERS ARE READING
LEADERS! CHAPTER 1: CREATING & CAPTURING VALUE
CHAPTER ASSIGNED QUESTIONS
MONDAY, January 13, 2025 (1.13)
Week 2 Active learning in action: interactive discussion on the reading
WEDNESDAY, January 15, 2025 (1.15)
PART I: Active learning in action: interactive discussion on the reading
DEFINING MARKETING
AND THE MARKETING
PROCESS
(Chapters 1-2) FRIDAY, January 17, 2025 (1.17)
Active learning in action: interactive discussion on the reading
INTRO In-class discussion
• Discussion Question, p. 32, Q. 1-1, 1-4
• Marketing Ethics p. 33, Q. 1-12, 1-13
• Mini-Case: Walt Disney, p. 34-35, Q. 1-16, 1-17
AMW v WINTER TERM II 2025
v Page 33 of 80 v 01.03.2025
