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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 •  01

                                                 Alison M. Wolfe MBA, MS, PhD, Professor


                                      COURSE INSTRUCTOR:  Alison M. Wolfe, MBA, MS, PhD

                                      OFFICE:  McGraw Hall #200   E-MAIL: awolfe@elmira.edu

                                      OFFICE: 607.735.1787 « HOME:  607.936.3337 « CELL:  607.329.8020

                                      DROP-IN OFFICE HOURS:
                                       è     Mondays: 2:35 PM - 4:15 PM



                                      1:1 STUDENT MEETINGS
                                      è Available by appointment:  in-person or via Zoom®, 7 days a week

                                      COURSE CREDITS: #3.0 (120 hours) Distribution Requirement

                                      COURSE PREREQUISITES:  N/A

                                      01 CLASS SCHEDULE:  Monday, Wednesday, Friday, 10:20 – 11:20 AM
                                      * Please also refer to “COURSE OUTLINE”



                                      CLASS LOCATION:  Meier Hall, Morris Room



              «COURSE DESCRIPTION«
               (ELMIRA COLLEGE COURSE BULLETIN)

              An introductory course in which the student develops concepts and practices used to carry out marketing strategies.

              The viewpoint is that of the marketing manager, working within the framework of the “Marketing Mix.”

                 This course guides you down an intriguing, discovery-laden road to learning marketing.  The goal is to help you
                master the basic concepts and practices of modern marketing in an enjoyable and practical way.  Particularly the
                course is directed at a study of the functions involved in the movement of goods and services from producer to
                consumer.  Including the formulation of the marketing mix and adjusting the marketing strategy as it relates to
                product, promotion, price, and place.  Additionally, this introductory marketing course helps students develop
                concepts and practices used to carry out marketing strategies; specifically, from the viewpoint a typical marketing
                manager, working within the framework of the “Marketing Mix”.

                It is your instructor, Alison M. Wolfe’s primary goal in this course that it be a fun learning experience –
                14 weeks of conversation on marketing.

                You will all have numerous insights that you will be able to share, not only based on your own personal
                experiences, but also based on the course materials you will be required to read.  J








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