Page 5 - 9.4_MKT_2250_01_FALL_24_AWolfe

FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01

Alison M. Wolfe MBA, MS, PhD, Professor

«WOLFE’S DETAILED LEARNING OUTCOMES FOR THIS COURSE«

Chapters 1
1. To understand the fundamental concepts and practices of marketing.
Chapter 1 -2
2. To explore the “marketing concept” as a viable business strategy.
Chapter 2
3. To realize that planning specific, realistic objectives are crucial to long-term
marketing success.
4. To become familiar with competitive, economic, legal, cultural, and other Chapter 3
environmental factors.
5. To learn how marketing strategies evolve from research. Chapter 4
6. To learn the basic steps for conducting market research and the value it provides Chapter 4
to an organization.
7. To comprehend the value of research to develop marketing strategies. Chapter 4
8. To learn the basic steps for conducting market research and the value it provides Chapter 4
to an organization.
9. To become aware of the value of branding and the concept of brand loyalty and Chapters 5, 6
the importance of understanding your consumer and business buying behaviors.
10. To comprehend the value of research to develop marketing strategies, and to Chapter 7
properly use segmentation, targeting and positioning for your strategies
11. To understand the concept of a product along with its product life cycle. Chapters 8
12. To become familiar with the nature of services and how they differ from goods Chapter 8
relative to marketing.
13. To become aware of the pricing decisions for an organization. Chapters 10, 11

14. To understand the nature and functions of marketing channels. Chapter 12

15. To understand the role of promotion in the marketing mix. Chapters 14, 15, 16, 17

16. To develop an awareness of an organization’s social, global, and ethical Chapters 1, 19, 20
responsibility in its marketing activities.
17. To realize, through the group project, that interpersonal skills, collaboration, Facilitator, &
teamwork as well as, quality of work determine an individual’s business success. Team Term project
assignments
18. To develop oral and written communication skills for marketing presentations Book Club, Facilitator,
& Team Term project
assignments
19. To be able to formulate your first “partial” marketing plan for a new product Team Term project
introduction. assignment
20. To provide a fun, engaging learning environment. This is our goal – every
class, every time! J

AMW v FALL TERM I 2024 v 09.02.2024.
v Page 5 of 80 v