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FALL TERM I 2024• FASHON MARKETING• FSH MKT 3200  •  25
                                                 Alison M. Wolfe MBA, MS, PhD, Professor


              PART 2: CYKD




                                                                               ODD or EVEN               ODD or EVEN
                                                     BOOK CLUB:   TEXTBOOK                          ALL
                                                     FASHIONARY   SOLOMON &     TEXTBOOK                 TEXTBOOK
                                FACILITATORS            (2021)    MRAD (2022)   SOLOMON & MRAD           SOLOMON &
                                                                                             TEXTBOOK
                DATE               NAME               ASSIGNED     CHAPTER        (2022)     SOLOMON &   MRAD (2022)
                                                        KEY         FOCUS          FYI                     CASE
                                                     CONCEPTS/TERMS              CHAPTER #   MRAD (2022)
                                                                             DISCUSSION QUESTIONS   EXERCISES
                                                                              KEY CONCEPTS/TERMS



                WEEK 7
                 10.16      ERIN MCKENZIE              p. 90-107



                WEEK 7                                                            7-3, 7-4      7-5       7-1, 7-2, 7-3
                 10.18   ANA MARTINS GARCIA                           7           p. 201        p. 202     p. 204


                WEEK  8
                 10.21      ASIA CURKENDALL            p. 108-125

                WEEK  8
                 10.23        OLIVIA CZECH             p. 126 -143


                WEEK 8                                                            8-2, 8-3      8-5       8-1, 8-2, 8-3
                 10.25    DUTCH HENDRICKS                             8           p. 231        p. 231     p. 233


                WEEK  9      NORA GILLETTE             p. 144-161
                  10.28
                WEEK 9
                 11.1       ASIA CURKENDALL                           9           9-2, 9-3      9-5       9-1, 9-2, 9-3
                                                                                  p. 259        p. 259     p. 262

               WEEK  10
                 11.4      DUTCH HENDRICKS             p. 162-179

               WEEK  10                                                          10-6, 10-7     10-3     10-1, 10-2, 10-3
                 11.8         NORA GILETTE                            10          p. 295        p. 296     p. 298

               WEEK  11
                 11.11   ANA MARTINS GARCIA            p. 180-197

               WEEK  11                                                          11-7, 11-8     11-5     11-1, 11-3, 11-4
                 11.15        OLIVIA CZECH                            11          p. 330        p. 331     p. 333

               WEEK  12                               p. 198 – 211
                 11.18       ERIN MCKENZIE             wrap-up

               WEEK  12                                                          12-3, 12-4     12-1      12-1, 12-2
                 11.20      DISCUSSION ALL                            12          p. 365        p. 331     p. 333


                Week 6           CYKD DAY
                 11.22      (CELEBRATE YOU’RE YOUR    TAKEHOME    ASSESSMENT                 CELEBRATE
                 11:59PM       KNOWLEDGE DAY)


                               NOTE:  Above is an abbreviated assignment grid.   Please use the detailed course outline if you prefer the other format.





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