Page 36 - FSH / MKT 3810 Market Research

FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

COURSE OUTLINE

Version #1, 09.03.2024

Week 5 TUESDAY, OCTOBER 1

READING: BOOK CLUB & MEDIA
Facilitator: Book Club & Media
(5) Students’ Names: XAVIER CARTER / JHOAN CHAVEZ
Reading, Book Club:
DESCRIPTIVE Chapter 9 and 10: Beall, A.E. (2022). Strategic Market Research: A guide to conducting
research that drives businesses (4 edition). Chicago IL: Anne Beall Research Self
th
CAUSAL Publication.

READING: CHAPTER 5, DESCRIPTIVE & CAUSAL RESEARCH DESIGNS
Active learning in Facilitator: Textbook & Questions
action: (5) Students’ Names: ASHER ELLIS / ASIA CURKENDALL
WRITE-UP:
interactive Chapter 5, Textbook “Review Questions”, p. 141, Questions 6, 7
discussion on the Chapter 5, Textbook “Discussion Questions”, p. 142, Question 2
reading DISCUSSION:
& Chapter 5, Textbook Marketing Research in Action: p. 138-139 Question 1, 2, 3 (all)
Experiential
Learning WEDNESDAY, OCTOBER 2, ROSH HASHANAH BEGINS AT SUNDOWN

THURSDAY, OCTOBER 3

Guest Speaker. &

☺ Celebrate your knowledge day, Course Weight 12% (Chap. 1-5, 13)

AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 36 of 86 ❖