Page 37 - FSH / MKT 3810 Market Research

FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

COURSE OUTLINE

Version #1, 09.03.2024

Week 6 TUESDAY, OCTOBER 8 (10.8)

READING: BOOK CLUB & MEDIA
PART 3: Facilitator: Book Club & Media
GATHERING AND (6) Students’ Names: LINDA AVERY, DUSTIN BARCLAY, LAURA BOGATA
COLLECTING
ACCURATE DATA Reading, Book Club:
(Chapters 6 - 8) Chapter 11, 12, Summary: Beall, A.E. (2022). Strategic Market Research: A guide to
th
conducting research that drives businesses (4 edition). Chicago IL: Anne Beall Research Self
Publication.

READING: CHAPTER 6, SAMPLING THEORY & METHODS
SAMPLING Facilitator: Textbook & Questions
(6) Students’ Names: XAVIER CARTER / JUSTIN CRUZ
WRITE-UP:
Chapter 6, Textbook “Review Questions”, p. 168, Questions 1, 2, 3
Chapter 6, Textbook “Discussion Questions”: N/A
Active learning in DISCUSSION:
action: Chapter 6, Textbook “Marketing Research in Action”: p. 165-166, Questions 1,2, 3, 4
interactive
discussion on the THURSDAY, OCTOBER 10 (10.10)
reading
& READING: BOOK CLUB & MEDIA
Experiential Facilitator: Book Club & Media
Learning (7) Students’ Names: ALL
Wrap-Up on Book: Beall, A.E. (2022). Strategic Market Research: A guide to conducting
th
research that drives businesses (4 edition). Chicago IL: Anne Beall Research Self
Publication.

READING: CHAPTER 7, MEASUREMENT AND SCALING
Facilitator: Textbook & Questions
MEASUREMENT (7) Students’ Names: CARTER MATUS / RILEY SPENCER
SCALING WRITE-UP:
Chapter 7, Textbook “Review Questions”, p. 205, Questions 4, 5, 8
Chapter 7, Textbook “Discussion Questions”: N/A
DISCUSSION:
Chapter 7, Textbook “Marketing Research in Action”, p. 202-203, Questions 1, 2. 3, 4
FRIDAY, OCTOBER 11 YOM KIPPUR BEGINS AT SUNDOWN
THIS WEEK:
 Team Project, THE ORGANIZATION
Team Project, BLUEPRINT

AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 37 of 86 ❖