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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor
«ASSIGNMENTS«
1. Textbook chapter readings, cases, and assigned business article readings must be read before the material is
discussed in class.
Please upload your homework assignments to the Elmira College CANVAS® prior to day/time it is due.
Please upload your assignments’ as one document.
2. If an assignment is scheduled on a particular class day, please bring/have access to your assignment to class the
day the work is discussed/reviewed.
þ Bring your textbook & course materials to each (virtual) class session.
þ Upload your assignment to CANVAS® prior to the start of class session.
þ Please refer to the course outline on the assignment’s due dates.
þ All assignments for this course will follow the guidelines specified in CLASS POLICIES & ANNOUNCEMENTS.
þ Save each assignment using the following format:
LAST NAME__FIRSTNAME__COURSE#__CHAPTER#__DESCRIPTION__
FOR EXAMPLE,
• DOE_J._MKT3810.01_Facilitator
• DOE_J._MKT3810.01_Chapter #
3. REMINDER: Include a “header” on every page,
YOUR NAME FSH / MKT3810.25 PAGE #
DATE ASSIGNMENT DESCRIPTION
«APA FORMAT: HELPFUL WEBSITES«
1. American Psychological Association (APA) format (5th Edition)
http://www.crk.umn.edu/library/links/apa5th.htm
2. APA Formatting and Style Guide http://owl.english.purdue.edu/owl/resource/560/01/
3. APA – Cornell University http://www.library.cornell.edu/resrch/citmanage/apa
«LIBRARY RESOURCES – REMINDER AGAIN«
v Students are expected to be comfortable using secondary marketing resources (library databases and reference
books) available at the E.C. Gannett Tripp Library to collect the information necessary to complete the course
assignments. Many of the reading assignments require students to go to the library’s business databases and
search for a specific article. Students should know how to search for company financial data, product
information, economic indicators, competitive data, and consumer statistics. Students are expected to use a
wide variety of sources in their research this academic term including company annual reports and homepages,
trade journals, industry publications and associations, newspapers, magazines, government reports and
statistics, economic indicators, financial data and reference material, books, and personal interviews.
v Ask the GTL (answers to frequently asked questions) -- libanswers.elmira.edu/
v Text a Librarian: (607) 953-6060
v E-mail: researchhelp@elmira.edu
v Phone: (607) 735-1862
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