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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

FACILITATOR FACILITATORS Textbook TEXT- TEXT-
ASSIGNMENT INFO: Chapter # TEXT-BOOK: ASSIGNMENT INFO:
BOOK CLUB BOOK BOOK
DATE ê MARKETING Facilitator
PAGE # Book Club RESEARCH IN ACTION
ê PAGE #
Reading Review Discussion NO WRITE-UP
Beall, A.E. Questions Questions MARKETING
(2022), Strategi
IN
Market Research ACTION

DISCUSSION IN-
CLASS

Q: 1, 2
Tuesday, September 10
p. 20-21 DISCUSSION: ALL
9.10 NO WRITE-UP

Appendix A
Thursday, September 12 1 Q: 3, 4, 5 Q: 3
Q: 1, 2 DISCUSSION: ALL
9.12 p. 24 p. 24 p. 25-26 NO WRITE-UP

Tuesday, September 17 Chapters Linda Avery 2 Q: 1, 2 Q: 1 Q#, 1, 2, 3 Discussion ALL
9.17 1 - 2 Dustin Barclay p. 49 p. 50 P. 47-48 Respond to questions in writing
Answer the 3 questions

Thursday, September 19 Chapters Lillian Sensinger 13 Q: 1, 2, 6 N/A Q: 1, 2, 3, 4
DISCUSSION: ALL
9.19 3 - 4 Riley Spencer p. 404 p. 401-403 Respond to questions in writing
Answer the 3 questions

Tuesday, September 24 Chapters Xavier Carter 3 Q: 3, 8 Q: 1 Q: 1, 2
Dustin Barclay
9.24 5 - 6 Jhoan Chavez p. 76 p. 76 pp. 74 Laura Bogota

Thursday, September 26 Chapters David Lee 4 Q; 1, 8 Q; 1 Q: 1, 2, 3, 4 Asia Curkendall
9.26 7 - 8 Asher Ellis p. 111 p. 111 p. 107-108 Erin McKenzie

Tuesday, October 1 Chapters Laura Bogota 5 Q: 6, 7 Q: 2 Q: 1, 2, 3 Asher Ellis
10.1 9 - 10 Asia Curkendall p. 141 p. 142 p. 138-139 Jhoan Chavez

Thursday, October 3 CYKD
10.3
Linda Avery
Tuesday, October 8 Chapters Carter Matus 6 Q: 1, 2, 3 N/A Q: 1, 2, 3, 4
Xavier Carter
10.8 11 -12 Erin McKenzie p. 168 p. 165-166

Summary

Thursday, October 10 7 Q; 4,5, 8 N/A Q: 1, 2, 3, 4
David Lee
10.10 Wrap-up ALL p. 205 p. 202-203 Riley Spencer

Thursday, October 17 8 Q: 2, 3 Q: 3 Q: 1, 2, 3, 5 Carter Matus
Lillian Sensinger
10.17 p. 240-241 p. 241 p. 234-239

Tuesday, October 22 9 Q: 2, 8 Q: 1, 2 N/A
DISCUSSION: ALL
10.22 p. 264 p. 264 NO WRITE-UP

Field Lecture
Thursday, October 24 10 Q: 1, 2 Q: 3 Q: 1, 2, 3, 4
DISCUSSION: ALL
10.24 p. 297 p. 297 p. 293-296 Respond to questions in writing

Field Lecture
Tuesday, November 5 11 Q: 1, 2, 3, 4 Q: 1 Q: 1, 2
DISCUSSION: ALL
11.5 p. 337 p. 337 p. 333-336 Answer/ select 3 questions

Field Lecture
Thursday, November 7 12 Q: 1, 2, 3, 4, 5, 6 N/A N/A
DISCUSSION: ALL

11.7 p. 376 Answer/ select 3 questions
Thursday, November 14 CYKD
11.14
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