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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300  •  555

                                                 Alison M. Wolfe MBA, MS, PhD, Professor



















                                                    WELCOME



                                                           BRAND






                                         MANAGEMENT




                                                    Branding, Licensing, and Private Label





                       J                          Consider this your roadmap for the course.


                                         ð  Please read through the syllabus carefully and ask questions if you would like
                                             anything clarified.


                                         ð  The student enrolled in this course may gain access to the electronic course syllabus
                                             via the Elmira College Canvas ® Learning Management System (LMS).










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