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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555

Alison M. Wolfe MBA, MS, PhD, Professor

COURSE INSTRUCTOR: Alison M. Wolfe, MBA, MS, PhD

OFFICE: McGraw Hall #200 E-MAIL: awolfe@elmira.edu

OFFICE: 607.735.1787 « HOME: 607.936.3337 « CELL: 607.329.8020

DROP-IN OFFICE HOURS:
è Mondays: 2:35 PM - 4:15 PM

1:1 STUDENT MEETINGS
è Available by appointment: in-person or via Zoom®, 7 days a week

COURSE CREDITS: #3.0 (120 hours) Distribution Requirement

COURSE PREREQUISITES: N/A

CLASS SCHEDULE:
Monday, Wednesday, Friday, 11:30 AM – 12:30 PM
* Please also refer to “COURSE OUTLINE”

CLASS LOCATION: Meier Hall, Morris Room

«COURSE DESCRIPTION«
COURSE OBJECTIVES (ELMIRA COLLEGE COURSE BULLETIN)

Brand management involves consumer perceptions of a company’s brand and is one of the key elements of a
company’s competitive posture and market success. It takes place at a strategic level and goes beyond product

marketing, into positioning a firm’s image in the marketplace and its relationships with consumers. This course
covers the essentials of brand management including brand strategy, product positioning, marketing strategy,

customer relationship management and more.

It is your instructor, Alison M. Wolfe’s primary goal in this course that it be a fun learning experience –
14 weeks of conversation on brand management.

You will all have numerous insights that you will be able to share, not only based on your own personal
experiences, but also based on the course materials you will be required to read. J

It is your instructor,

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