Page 15 - FSH / MKT 3810 Market Research

FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

LIBRARY RESOURCES

❖ Students are expected to be comfortable using secondary marketing resources (library databases and reference
books) available at the E.C. Gannett Tripp Library to collect the information necessary to complete the course
assignments. Many of the reading assignments require students to go to the library’s business databases and
search for a specific article. Students should know how to search for company financial data, product
information, economic indicators, competitive data, and consumer statistics. Students are expected to use a
wide variety of sources in their research this academic term including company annual reports and homepages,
trade journals, industry publications and associations, newspapers, magazines, government reports and
statistics, economic indicators, financial data and reference material, books, and personal interviews.
❖ Ask the GTL (answers to frequently asked questions) -- libanswers.elmira.edu/
❖ Text a Librarian: (607) 953-6060
❖ E-mail: researchhelp@elmira.edu
❖ Phone: (607) 735-1862

WITHDRAWAL

❖ The ultimate responsibility of withdrawing from the class rests with each individual student to INITIATE and
COMPLETE. Withdrawal is not automatic but must be requested by the student at the E.C. Registrar’s
Office. Students not following school policy on dropping classes will receive an F or other appropriate grade
for the work completed.

AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 15 of 86 ❖