Page 56 - 9.4_MKT_2250_01_FALL_24_AWolfe
P. 56
FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01
Alison M. Wolfe MBA, MS, PhD, Professor
TEAM TERM PROJECT
Overview
[
«TERM PROJECT: MARKETING PLAN«
þ Each team will prepare a marketing plan as a term project.
þ Electronic documents will be submitted/uploaded to CANVASâ, e.g., PowerPointâ and handout documents (word
document, e.g., Executive Summary, and any optional materials your team deems appropriate.
«OVERVIEW«
The team term project will give you the opportunity to utilize your understanding of the concepts and practices
learned in the course as you conduct a term-long marketing plan. The project serves as a means (i.e., an assessment
tool) for measuring your success in reaching the course objectives. Some of the learning objectives for this project are
the following:
þ Development of your understanding of the scope, importance, and process of marketing planning.
þ Development of your ability to integrate marketing concepts and principles into a comprehensive logically
coherent strategic marketing plan.
þ Development of your critical thinking / analytical skills in making complex decisions involving strategic and
tactical marketing problems and issues.
þ Development of your skills in establishing and evaluating marketing plans, strategies, and action programs so
that you will be better prepared to tackle the problems you will encounter in your future marketing/business
career.
þ A “real world” opportunity to learn the decision-making processes that applies to the various problems that
marketing professionals face.
þ Enhancement of your team building skills.
þ Improvement of your oral and written communication skills.
«THE ASSIGNMENT«
Prepare and present a preliminary marketing plan proposal/proposal for the introduction of a product for “X”
company in 2025. Your new product category will be introduced to the class by the second week of the term.
Step 1
Using the “Team Information Form” attached, you and your team should complete and submit.
Step 2
Start working on the marketing plan using the framework provided to you:
1. Collect and analyze the historical and background data, e.g., industry and market.
2. Develop your company description, objectives, and SWOT analysis.
3. Create your marketing strategies and action programs for the new product.
4. Summarize your findings in your executive summary.
5. Present and submit report, e.g., PowerPointâ and handout documents.
AMW v FALL TERM I 2024 v 09.02.2024.
v Page 56 of 80 v
