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FALL 2024• PRINCIPLES OF MARKETING: AN INTRODUCTION • MKT 2250 • 01
Alison M. Wolfe MBA, MS, PhD, Professor
TEAM TERM PROJECT
Project Presentation Outline
[
EXECUTIVE SUMMARY, & Materials (deem appropriate): Word document.
FORMAT: PowerPoint®
WELCOME
AGENDA
SITUATION ANALYSIS
OUR COMPANY
PRELIMINARY MARKET PLAN: STRATEGY
• MARKET RESEARCH,
• MARKET ANALYSIS (TARGET)
• MARKETING MIX STRATEGY
• ACTION PROGRAMS
REFERENCES
• (APA style, expected)
*Special note, financial budgets, controls, monitors will not be required at this course level.
AMW v FALL TERM I 2024 v 09.02.2024.
v Page 60 of 80 v
