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WINTER TERM 2025 • FASHION MERCHANDISING • FSH MGT MER 3270 • 525 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

Gannett-Tripp Library, Elmira College

MKT 2250 – PRINCIPLES OF MARKETING:
Industry Research Page 1 of 2

Marketing subject page: Library home page à Research à Subject Pages à Marketing

Where to Start
Use the databases on the Library’s Marketing webpage to find company and industry profiles, as well as
news about industries, companies, and products.

Databases
¨ Business and Company Resource Center: Search for your product as an “Industry
Description Search”. This will give you a general overview of the industry which your product is
part of. Make note of the SIC and NAICS codes that are referenced for your industry; you can
use them to search for that industry in other business databases.
¨ Business Source Complete: Contains in-depth profiles of companies and industries, plus
market research reports, trade publications, and product reviews. Especially helpful for SWOT
analyses of companies.
¨ ABI/INFORM: Focuses on magazines and trade publications. Also includes full-text
articles from the Wall Street Journal.
¨ Nexis Uni (aka Lexis Nexis): Includes company profiles, industry reports, articles.

Industry and Consumer Statistics
- American FactFinder (http://factfinder.census.gov/home/saff/main.html)
This site, part of the U.S. Census Bureau, contains statistical overviews of specific U.S.
industries. Click “Business and Government” in the left-hand sidebar, then select “Economic
Fact Sheet for an Industry.” You can get more detailed statistics by clicking on “Search” in the
toolbar at the top of the home page, then entering keywords into the search box and visiting the
pages in the result list.
- New York Quick Links (http://quickfacts.census.gov/qfd/states/36000lk.html)
From the U.S. Census Bureau.

AMW v WINTER TERM II 2025
v Page 63 of 84 v 01.03.2025