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WINTER TERM 2025 • FASHION MERCHANDISING • FSH MGT MER 3270 • 525 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

Gannett-Tripp Library, Elmira College

MKT 2250 – PRINCIPLES OF MARKETING:
Industry Research Page 2 of 2

Trade & Industry Associations
These associations support industries and trade practices in several ways. They lobby the government
to influence industry-related legislation, communicate industry positions to the media and the public,
and gather and disseminate statistics about the industry. Some examples of these associations:
¨ Grocery Manufacturers Association: The Association of Food, Beverage, and Consumer
Products Companies (http://www.gmabrands.com/)
¨ The Soap and Detergent Association (http://www.sdahq.org/)
¨ National Sporting Goods Association (http://www.nsga.org/)
¨ Cotton Incorporated (http://www.cottoninc.com/)

You can visit these and other associations’ websites to learn more about a specific industry from the
industry’s point of view and to get statistics on how much the industry produces and who uses its
products.

SIC and NAICS Codes
The SIC and NAICS codes were created by the U. S. government to provide precise identification of
what a company produces. Each company is assigned one or more of these codes. Once you know the
code for the industry you’re researching, you can use it in database searches to find information about
that industry.

SIC: https://www.osha.gov/data/sic-search
NAICS: https://www.census.gov/naics/
Concordances between SIC and NAICS: https://www.bls.gov/ppi/additional-resources/sic-to-
naics-concordance-sic-356-through-sic-359.htm

Additional Information

Gannett-Tripp Library home page: https://libguides.elmira.edu
The library staff is here to help YOU – just ask!
For help with research and off-campus access: resdesk@elmira.edu
Library Services Desk – x1862 or (607) 735-1862

AMW v WINTER TERM II 2025
v Page 64 of 84 v 01.03.2025