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be’ah’s 4Rs of
Waste Management

Waste diversion is the process of diverting reusable or municipal solid waste diversion methodology and
recyclable waste away from landfills, so as to reduce achieve a diversion rate of 80% by 2030. This strategy
to volume of waste and also add to the life cycle of takes a two-pronged approach.
goods and items perceived as waste to be completely
disposed. One, it allows a remarkable quantity of waste
to be sustainably and environmentally used.
It happens that of the total waste generated, Two, it maximizes economic returns while
some percentage always has some usability reducing dependency on landfills and providing
left like old tires, paper, plastic and metal opportunities to the power generation industry.
which can be re-processed or repurposed.

be’ah has re-interpreted the four Rs (Reduce, Reuse,
Recycle and Recover) for its waste management
strategy as it aims to implement a long-term

Reduce - Targeting Lower
Waste Generation

be’ah strategic objective is to reduce per capita perceptive and more informed about the damage
waste to less than 1kg per day by 2040. This, can be to global environment. It is more than willing
achieved through its current and future initiatives to use its energies towards this cause and this
to reiterate the ideologies of reduce, reuse and is why be’ah team sees a sincere and fruitful
recycle through school curriculum and by raising partnership with the younger generation.
environmental awareness and sensitivity.
The younger generation is more receptive,

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