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CEO’s Message

          be’ah’s purpose is quite straightforward and it is to   key in achieving our mission.
          move  Oman  towards  sustainable  waste  manage-    In terms of controlling the damage caused by leg-
          ment  practices.  Our  passion  is  clearly  articulated   acy practices, be’ah  closed  down  over 200 tradi-
          and defined by our vision, which is ‘to conserve the   tional dumpsites across the Sultanate, which had
          environment of our beautiful Oman for future gen-   been a source of environmental and adverse health
          erations’. Our success is dependent on our ability   effects and a cause of community discontent.
          to share this passion with all of our stakeholders
          including communities throughout the country and    The  strategy for developing  the  Municipal  Solid
          establish a positive engagement with them. Reach-   Waste sector involves setting up infrastructure and
          ing out across our beautiful Oman will enable us to   services in all governorates across the country to
          adopt more effective waste management practices     ensure  uninterrupted  24/7  waste  management
          and behavior. I am very pleased to report that we   service.  This  includes  outsourcing  10  contracts
          have made great progress in our journey so far.     to cover all governorates, establishing 10 landfills
                                                              and up to 18-25 transfer stations. We are currently
          Solid waste management is a global challenge for    operating in 8 governorates in addition to Seeb in
          authorities  in  all  countries  including  ours.  These   Muscat and our services will extend to cover every
          challenges are due to the increasing waste gener-   household in Oman by the end of 2019.
          ation, the high costs associated with its manage-
          ment, its impact on countries’ financial resources,   The Hazardous Waste segment has also witnessed
          and  the  lack  of  awareness  regarding waste  man-  substantial  transformation.  Our  waste  treatment
          agement best practices, which affects the efficien-  services for the healthcare sector have expanded
          cy of waste operations and management. In Oman,     to cover almost all waste generated in all govern-
          we generate approximately 2 million tons of waste   mental  and  private  hospitals,  and  private  clinics
          every year, an average of 1.2 kg per person every   using a network of 3 treatment facilities with 2 dif-
          day.                                                ferent technologies and an efficient collection and
                                                              transportation system.  We are currently treating
          Our strategy is inspired by our vision and defined   industrial  hazardous  waste,  which  is  also  poised
          by our goal to overcome every challenge that the    for  major  transformation  with  the  establishment
          country is facing in the waste management field.    of  Integrated  Hazardous  Waste  Treatment  Facili-
          We have implemented our plans and designed our      ties that shall bring a sustainable solution for the
          services  in  extremely challenging  circumstances   treatment of industrial hazardous waste and pro-
          stemming from the prevailing economic situation,    vide the required support for our industrial sector.
          lack of effective policies, and the absence of leg-  Our strategy of treating this type of waste involves
          islation  and  regulatory  framework.    As  a  result,   setting  up  an  industrial  waste  treatment  facility
          we adopted a phase approach strategy in order to    in North Al Batinah and in Duqm. It also involves
          achieve these goals. Meanwhile, there is a strong   commercialization of the industrial waste services
          collaboration with all concerned governmental au-   by outsourcing the operations of facilities and sup-
          thorities to take this sector to be world class one.   porting Small and Medium Enterprises for the col-
          The current economic difficulties have caused de-   lection and transportation of industrial waste.
          lay to the rollout of some elements in our plan, but I
          strongly believe that we will achieve all of our goals   Our  waste  diversion  strategy  aims  at  diverting
          with the support of our stakeholders in the govern-  60% of generated waste from landfills by 2020 and
          ment, the industry and the wider community.         80% by 2030. To achieve this goal, be’ah is pursu-
                                                              ing many plans that focus on reducing the waste
          Commitment to Success                               generated,  introducing  and  developing  the  recy-
          To achieve our mission, we have set a clear objec-  cling  and  reuse  of  many  types  of waste  streams,
          tive: to deliver a world-class integrated waste man-  and recovering lost value in waste through sever-
          agement  system. We  are  competent  to  do  so  by   al projects, such as waste to energy and waste to
          working collaboratively with various governmental   steam projects. We have completed our feasibility
          entities, carrying out streamlining processes, utiliz-  study for the waste to energy project and signed a
          ing most efficient technologies, building passionate   memorandum of understanding with PDO for the
          talent, and partnering up with best players in the   development of waste to steam project for the ap-
          field. Being 100% committed to our end goal is also   plication of enhanced oil recovery. We also intro-






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