Page 69 - CITN 2017 Journal

CORPORATE EFFECTIVENESS AND

PERFORMANCE MEASUREMENT:

THE ROLE OF THE ACCOUNTANT

By

Ifeanyi MADUMERE
Department of Accounting, Federal University Otuoke, Bayelsa State, Nigeria
E-mail: ceify2@yahoo.com

Zainab DABO
Department of Accounting, Kaduna State University, Kaduna, Nigeria
E-mail: zeemuhdabo@yahoo.com

ABSTRACT

This study explores the relationship between corporate effectiveness and performance
measurement using efficiency, asset management, productivity and; control and
improvement as the dimension of performance measurement. The population of the study is
made up of 72 top and middle level managers from 12 quoted multinational companies in
Rivers State. Four null hypotheses were proposed and analyzed. The result showed that
corporate effectiveness (Effective) is significantly associated with the measures of
performance measurement. Therefore we recommend among that: improved stakeholder
relationship since it can function in similar ways as advertising does, by increasing overall
demand for products and services and/or by reducing consumer price sensitivity. There is
need for better stakeholders' relations so as to reduce the level of waste within productive
processes. Strict internal control system should apply in every system, preferably to be
headed by an accountant. Corporate organizations should support their host community
(corporate social responsibility) and that the accountant should report the value of such
project in their financial statement as it may lead to better performance by protecting and
enhancing corporate reputation.
Keywords: Corporate Effectiveness, Performance Measurement, Stakeholders,
Accounting Reporting

JEL CLASSIFICATION: L21, L22, L32

62