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authors; go get your own illustrators and go get

yourself in the project catalogue.” All very

understandable:

It was my editor, Maria Celeste, who had the idea

first. She suggested to get our own authors and

illustrators was to go to the heart of their industry

which was their trade union; Sindicatos dos

Escretorias. (Writer’s Union).

The category “Infantile Literature” was new to me

and to the publishing company I was working for

and there was much to learn. We did several

months of research of the typical type of book that

was required and how the teacher would review it,

use it and hopefully select, we talked to the

pedagogic staff in the educational system of São

Paulo and studied PIAGET the children’s

educational psychologist who was considered to

be the leader in the field.

Both São Paulo and Rio de Janeiro were full of

authors in this category, but they were all assigned

and often contracted to the various competing

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