Page 55 - Conversation 1

Outlines

The script opens with hosts Marco and Erica introducing an intermediate-
level English lesson focused on business English, specifically sales strategies.
They express excitement about the lesson and emphasize the practicality of the
English that will be taught, which is used by native speakers daily. The lesson
includes a vocabulary preview to aid understanding of the dialogue, which
involves a sales meeting.

The hosts introduce two key vocabulary words: 'Drive Sales', which means
to increase sales volume, and 'Promotion', referring to marketing strategies like
discounts or special offers to boost sales. Erica provides examples to clarify the

terms. The lesson aims to equip learners with the language necessary for discussing
sales strategies effectively.

The script presents a dialogue from a sales meeting where employees discuss
strategies to improve sales. The CEO, Mr. Swan, favors a 'two for one' promotion
over a price reduction. The dialogue is played at different speeds to help learners

grasp the language used in a business context, with a focus on understanding the
vocabulary and phrases introduced earlier.

This section reviews the key phrases from the dialogue, such as 'match the
competitors', 'in the market', and 'it'll never fly', providing examples to illustrate
their meanings. The hosts also introduce 'fluency builders' to help learners use
these phrases more naturally. Phrases like 'be here any minute', 'it sounds like

something we should consider', and 'that's a brilliant idea' are highlighted to
enhance learners' conversational English.

The hosts discuss the importance of a manager's role in motivating
employees, using the dialogue's CEO as an example of a less-than-ideal manager.
They encourage listeners to share their experiences with good or bad managers on

their website. The script ends with a list of vocabulary and phrases for learners to
practice, emphasizing the importance of a supportive and encouraging
management style.

The script concludes with the hosts thanking listeners for joining the lesson
and signing off until the next session. They reiterate the importance of the
vocabulary and phrases covered, encouraging practice and application in real-life
scenarios.