Page 60 - Conversation 1

to match the competitors

[phrase] be the as good as or better than others companies in the same industry

We guarantee that we can match the competitors' lowest price.

It's impossible for us to match the competitors. Our costs are just too high.

Do you think we can match our competitors' prices and still keep our quality high?

in the market

[phrase] in the industry

EnglishPod is the best language pod in the market.

EnglishPod is the best podcast in the market.

iPods are the most popular mp3-players in the market.

Our product is the cheapest in the market.

will never fly (with sb.)

[phrase] will not work, will not be approved

This marketing plan will never fly. It's just too expensive.

This marketing plan will never fly. We just don't have enough money for it.

What? You want to sell bikinis in Alaska? That'll never fly.

Brad told me his idea for a film script, but the story will never fly. It's not interesting
enough.

I like that idea. But it'll never fly with the management.