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9/22          M97/February 2018  Reinsurance




                        There is also a shift in power in a soft market from reinsurers to insurance companies, who (once again
                        within reason) are able to obtain more favourable terms from their reinsurers.
                        In a hard market, reinsurers often force insurance companies to retain higher retentions, but in soft
                        markets insurance companies sometimes seize the opportunity to purchase reinsurance below the level
                        of generally accepted prudent financial disciplines. We could call this opportunism, as reinsurance
                        supply is plentiful, and available at a price acceptable to the insurance company’s financial planning
                        requirements. Within this equation, there will always be reinsurers willing to participate at such low
                        levels, whether they are new entrants to the market, or simply that they are existing reinsurers prepared
                        to compromise their beliefs to maintain premium income levels.
                        Now that we have explained the background to both hard and soft reinsurance markets, we can look at
                        some important aspects concerned with managing the reinsurance underwriting cycle.


                        D3 Managing the cycle
                        While the cycle takes its course, a reinsurer must be able to diagnose the market situation and
         Reinsurer must be
         able to diagnose the  implement its strategy in order to manage, as best it can, the changes inherent in the cycle. The strategy
         market situation  should address all aspects of the business risks faced by reinsurers, in particular, underwriting risk and
                        operational risk. Key elements of that strategy are demonstrated in table 9.4.

                         Table 9.4: Managing the cycle
                                             Underwriters must know when to walk away from, or even cancel, particular risks,
                         Maintaining strict control  territories and even markets, if prices fall below a prudent, risk-based premium.
                         of pricing
                                             One tangible benefit of the risk-based capital approach adopted by various regulators,
                                             such as the PRA and the Franchise Board at Lloyd’s, is that each and every reinsurance
                                             agreement must be rated on a basis considered to be technically sufficient, even if such
                                             rate bears little relationship to the so-called commercial price available for that particular
                                             reinsurance deal.
                                             That said, commercial considerations also enter the equation and they may include the
                                             potential future cost of returning to these risks when rates improve.  Reference copy for CII Face to Face Training
                                             In pursuit of a balanced portfolio of reinsurance risks, underwriters should rigorously
                         Actively managing the  apply appropriate risk selection techniques and regularly consider the compatibility of
                         portfolio
                                             those risks as a whole within the portfolio.
                                             A determined stance is often required to maintain underwriting standards in a softening
                                             market. In such circumstances, brokers and clients often place underwriters under
                                             pressure to extend coverage and ease terms, conditions, warranties and exclusions –
                                             even though the underwriter is known to operate within a set of fairly rigid underwriting
                                             guidelines agreed by their management.
                                             It is often a challenge for reinsurers to maintain client relations in the low-price phase.

                                             Investment income over the actuarial life of the resulting liabilities is inherently uncertain
                         Underwriting for technical  and should ideally play no part in the underwriting process. Accordingly, the
                         profit not investment  underwriting operations are usually separated from the asset management operations.
                         income
                                             At one time, cash deposits would produce a healthy investment return and improve
                                             nominal underwriting profits into even larger ones. In a low interest rate and, more
                                             generally, a low investment return environment, this is no longer possible and further
                                             emphasises the importance of underwriting for technical profit, balancing underwriting
                                             strategies across various lines of business, correct risk selection and a strict control on
                                             operating and administration expenses.
    9                                        It has been said that, in one sense, the low investment return environment is the
    Chapter                                  equivalent of a major insured catastrophe occurring every reporting period.


                                             It is important to align the interests of staff with those of shareholders, and incentives –
                         Gearing staff remuneration
                         towards profit and not  such as bonuses – should be structured to reward value to shareholders over, for
                                             example, premium income alone.
                         volume
                                             In the past, many underwriters sought market share for its own sake, with little regard
                                             for pricing or quality of the resulting portfolio of reinsurance contracts originating from
                                             that market. Commercially, this approach was, and is, known as a ‘loss leader’
                                             philosophy, with reinsurers literally buying their way into a market at prices considered
                                             totally inadequate by established participants.
                                             In hard markets, staffing levels are often increased, as are the benefits and other
                                             remuneration rewards made to staff. On the other hand, in soft, or softening markets,
                                             operating costs are rigorously controlled. This often leads to redundancies, withdrawal
                                             of benefits and otherwise static pay.
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