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Services Management & Marketing


     Formation en anglais / français














            Overview :



            The Services Management and Marketing module
            concentrates on the topics relating to service

            management in service business companies.


            The focus is on issues relating to the identification of

            service management frameworks and in applying
            them in service sector’s strategies, as well as on the

            search for strategic competitive advantage in quickly
            changing operating environments.






                    Services Management & Marketing
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