Page 11 - Bisnis Digital SMK Kelas XII
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Daftar Isi
Prakata ......................................................................................................... iii
Capaian Pembelajaran ................................................................................. iv
Profil Pelajar Pancasila ............................................................................... v
Petunjuk Penggunaan Buku ........................................................................ vi
Daftar Isi ....................................................................................................... ix
Daftar Gambar .............................................................................................. xi
Bab I Administrasi Bisnis Dasar dan Fungsi-Fungsi Manajemen ....... 1
A. Administrasi Umum ........................................................................ 3
B. Manajemen ........................................................................................ 15
C. Menerapkan Ilmu Ekonomi dalam Kegiatan Usaha Bisnis Digital 21
Rangkuman ............................................................................................. 37
Uji Capaian Pembelajaran ...................................................................... 38
Bab II Menerapkan Strategi Pemasaran Produk yang Efektif ............... 49
A. Strategi Pengembangan Produk ..................................................... 51
B. Meningkatkan Daya Saing Produk ............................................... 62
C. Strategi Promosi Produk ................................................................. 81
Rangkuman ............................................................................................. 91
Uji Capaian Pembelajaran ...................................................................... 92
Bab III Membangun Rencana Bisnis yang Kuat ...................................... 103
A. Membuat Proposal Usaha ............................................................... 105
B. Pengembangan Usaha ...................................................................... 112
Rangkuman ............................................................................................. 122
Uji Capaian Pembelajaran ...................................................................... 123
Bab IV Teknik Presentasi dan Negosiasi .................................................. 133
A. Teknik Presentasi Bisnis .................................................................. 135
B. Teknik Negosiasi Bisnis ................................................................... 145
Rangkuman ............................................................................................. 155
Uji Capaian Pembelajaran ...................................................................... 156
Latihan Akhir Semester I ............................................................................. 165
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