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Bab V Produksi Konten Digital ............................................................... 175
A. Dasar-Dasar Fotografi dan Videografi ........................................ 177
B. Produksi Foto dan Video Produk ................................................. 189
C. Manajemen Publikasi Konten ........................................................ 202
D. Mengimplementasikan Manajemen Publikasi Konten .............. 209
Rangkuman ............................................................................................. 221
Uji Capaian Pembelajaran ...................................................................... 222
Bab VI Membangkitkan Penjualan dalam Dunia Digital ....................... 233
A. Digital Onboarding ........................................................................... 235
B. Aktivasi Penjualan Melalui Website .............................................. 240
C. Aktivasi Penjualan Melalui Marketplace ...................................... 248
D. Aktivasi Penjualan Melalui Online Retail .................................... 255
Rangkuman ............................................................................................. 262
Uji Capaian Pembelajaran ...................................................................... 263
Bab VII Meningkatkan Trafik dan Penjualan Produk .............................. 273
A. Google Business Profile................................................................... 275
B. Search Engine Optimization (SEO) .............................................. 282
C. Search Engine Marketing (SEM) ................................................... 300
D. Promosi di Marketplace .................................................................. 310
Rangkuman ............................................................................................. 320
Uji Capaian Pembelajaran ...................................................................... 322
Bab VIII Pentingnya Sistem Logistik dan Laporan Transaksi untuk
Mengoptimalkan Bisnis ................................................................. 331
A. Pengiriman Barang ........................................................................... 333
B. Laporan Pembelian dan Penjualan Online .................................. 345
Rangkuman ............................................................................................. 359
Uji Capaian Pembelajaran ...................................................................... 360
Latihan Akhir Semester II ........................................................................... 370
Glosarium .................................................................................................... 379
Daftar Kredit Gambar .................................................................................. 380
Daftar Pustaka .............................................................................................. 382
Indeks ............................................................................................................ 383
Profil Pelaku Perbukuan .............................................................................. 384
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