Page 35 - INSIGHT MAGAZINE_July 2025
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Mike did sales and marketing for an Elmira-  during a visit to Naples, FL., home of the
                                            based cell tower manufacturer called  U.S. Open Pickleball Championships. “We
                                            Trylon and jokes it wasn’t hard for him to  thought it was awesome because it’s such
                                            step away to pursue his ‘dream’ job.  an accessible game, anybody can play, and
                                            “I always joke that they had better jobs,” he   you can feel like you’re a true athlete.”
                                            laughs, reminiscing about those early days  They transformed a large storage
                                            when Four Fathers Brewing operated from   area behind the production brewery
                                            a renovated barn just north of Rockwood.  into a pickleball oasis, attracting
                                            Their dedication and hard work paid off   both beginners and pros.
                                            and it wasn’t long before their brew wound   “It’s really helped us because since COVID,
                                            up in the LCBO, along with places in Guelph   the brewing and restaurant industry has
                                            and  Waterloo  Region, prompting  the   been unstable, so it adds to the stability
                                            ‘hockey dads’ to find larger digs.    here and helps diversify our portfolio,” he
                                            They looked at properties in several  says.
                                            communities, including Elora and Guelph,   In terms of the future, Mike says plans are
                                            before setting their sights on the former   in the works for additional attractions,
                                            W.A. Kribs Co. Ltd. factory at 125 Guelph   including the potential of bike rentals and
                                            Ave. in Hespeler. The family-owned    a performance tent.
                                            company, which began in the 1880s, began
                                            manufacturing  electric  and  gas-powered   “We’re not just a tap room or a restaurant
                                            washing machines in 1914 and became   anymore,” he says. “I consider this as a
                                            Simplicity  Products  Ltd.  in  1948,  before   destination.”
                                            becoming a division of McGraw-Edison   But he acknowledges the stresses that go
                                            Canada in 1970 and relocating to Sheldon   along with operating a business in this
                                            Drive four years later  before going into  sector, referring to rising operating costs
                                            receivership in 1981.                 and a barrage of taxes and regulations that
                                            “Martin (Castellan) found this space   permeate the craft brewing industry.
                                            and it was perfect because on this side  “We’re required to sell through the LCBO,
                                            of  Cambridge  you’re  really  close  to   which comes with its own set of challenges—
                                            everything,” says Mike. “We couldn’t have  it’s not always a level playing field,” says
                                            found a better spot. I love being part of  Mike, emphasizing the importance of
                                            Hesepler Village and we’ve been so well   doing thorough research before starting
                                            supported by the local community.”    a business. “That said, we understood the

                                            The transformation of the space, which   landscape going in, so there’s no point in
                                            encompasses about 90,000 square feet,   complaining. You need to know what your
                                            involved a lot of elbow grease. Mike   battles are likely to be, so spend time with
                                            describes the many days and weekends of   people already in the industry.  That  way,
                                            hard work that it took to sandblast the oil   you’ll go in with your eyes open and avoid
                                            and paint from the woodwork and floors,   any major surprises.”
                                            bringing the heritage building back into   He also believes that roadblocks should
                                            shape.                                never stand in the way of chasing your
                                            “Sometimes I don’t think we step back   dreams.
                                            enough to appreciate we we’ve done,”  “There’s a solution for everything. That’s
                                            he says, describing how Four Fathers   always  been  our  mindset,”  he  says,
                                            continues to evolve. This includes the  reflecting on the pride of reaching one of
                                            addition of its very popular and versatile  their first milestones at The Breadalbane
                                            event space the IV Loft on the upper   Inn in Fergus, a favourite pub among the
                                            level, its Ontario Disc Sports Association  partners.
                                            sanctioned disc golf course, and the   “I had made that our very first sale, but the
                                            creation of the Four Fathers Brewing   real moment—the one that hit home—was
                                            Pickleball Society which continues to gain   sitting there, drinking our beer from a Four
                                            traction since the six courts opened in   Fathers’ glass, and seeing our tap handle
                                            January 2024.                         on the line. That was incredible.”

                                            “We have such great membership, and   Visit  www.fourfathersbrewing.ca  to  learn
                                            the demand is there,” says Mike, adding   more.
                                            the idea took shape after the partners
                                            saw the immense popularity of the game


       www.cambridgechamber.com                                                                       Summer 2025   35
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