Page 38 - INSIGHT MAGAZINE_July 2025
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MEMBER PROFILE










































       ‘I consider this more like


       commercial recreation’




                                                               - Ctrl V


                                                                                             PHOTOS BY BRIAN RODNICK & CTRL V

      Have you ever imagined breaching      “I consider this more like commercial  “The culture didn’t really suit me under
      a castle wall armed with a bow and    recreation and wouldn’t even classify it as  the  new  (company)  leadership  kind  of
      arrow prepared to do battle with      gaming,” says Robert Bruski, CEO, and co-  making it feel like The Wolf of Wall Street
                                            founder of Ctrl V. “The niche gamer isn’t  type of scenario, so I left,” says Robert,
      orcs and dragons? Or have you         really a big base client of ours.”    who then co-founded a Waterloo-based
      ever dreamed of floating gently in    Instead,  he  describes  the  typical  company with a friend called Pipe Dream
      the ocean surrounded by a pod of      patron as an average person looking   Interactive that developed cinema-based
      curious whales? What about facing     to participate in new and unique      eyewear called ‘Invisivision’.  “They were
      a horde of zombies equipped with      experiences, something Robert can relate   like 3-D glasses but they were bifocals
      nothing but your wits and a gun as    to after graduating with a degree in   so  you  could  see  two  different  things
                                                                                  on the same movie screen, whether it
      your only protection?                 economics from Wilfrid Laurier University   was bilingual subtitles or even parallel
      Experiences like these are now a daily   and finding himself working more than   storylines.”
                                            a decade in the financial investment
      reality at Ctrl V in Cambridge which   industry where he was exposed to a  Their  invention  caught  the  attention  of
      is poised to become the ‘go to’ place   variety of different businesses.  A change  Paramount Pictures, but unfortunately
      offering the latest in high-end commercial   in company leadership prompted him to  a ‘happy’ Hollywood ending did not
      VR gaming entertainment, making the   flex his entrepreneurial skills, something  materialize leaving  the  pair  looking  for
      impossible possible for people of all ages.   he began honing while still at university  other avenues for this technology.
                                            where he co-founded a networking club
                                            called ‘The Link’.

      38        Summer 2025                                                                            www.cambridgechamber.com
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