Page 22 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

INTRODUCTION
John Burton
Wow! Multilayered goodness in each piece. You think the outer layer is wonderful but then, as you delve deeper, you go to the center and find the most satisfying textures, savoring each uniquely flavored nugget. A new candy bar? No, no, no. Joe’s new book, Hypnotic Writing, a “how to” manual, is just that and so much more. Joe not only describes how to do Hypnotic Writing with great details and guidance, he also explains what it is and why to use it along with countless examples of successful applications. You get to glimpse behind the scenes into the creation of Hypnotic Writing. And you get to learn how to do Hypnotic Writing for yourself as Joe guides and supports you through the whole learn- ing process.
Just who am I to make such claims about Joe’s book, Hypnotic Writing? I come from a field, not so far away, a field where I also ex- plore, develop, and utilize hypnotic language. But I use hypnotic language differently from Joe. I hold a doctorate from Vanderbilt University in human development counseling and a master’s in clinical psychology. I’m a licensed counselor and supervisor in Greenville, South Carolina, running my own private counseling practice. I’ve been a practicing counselor for over 20 years and a practicing human being for 51 years. I’m also certified as a clinical hypnotherapist. I co-wrote Hypnotic Language: Its Structure and
xxi