Page 23 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

INTRODUCTION
Use and was the sole author of States of Equilibrium. My next hyp- notic language book is due for publishing this autumn. Now we find the convergence.
I hold a great fascination and appreciation for language and its amazing power. Words exist like winged energy, transporting us to places high and wide. Words link each of us together as human be- ings. Words can paint pictures, move us to tears or to joy. Words can expand our consciousness until there are no words for the ex- perience. I have read and studied, practiced, and been in trainings with experts in hypnosis. Language is the vehicle that transports us to that wonderful otherworld, hypnotic trance. Here, we can do anything as everything is available.
Joe Vitale is an expert in his field. He has studied, read countless books and articles, and practiced and received trainings from lin- guistic and marketing experts. He uses this expertise to persuade consumers to purchase particular products or services. Some might say that the category of marketing or sales and the category of psychotherapy exist in a mutually exclusive way. But I can safely say that while sales is not therapy, therapy is sales. So I am familiar with this interesting process and its dynamics.
Perception, motivation, and values combine to create choice. Language in general and hypnotic language in particular, written or spoken, can provide the necessary perceptual shifts, access moti- vation, and lead toward satisfying choices. Choice may exist as the way our free will manifests. Joe skillfully and effectively identifies and works with these principles and dynamics that exist within each of us. And he does it with love, yes love! Joe does not stoop to low-level and transparent tricks in his work. He rises to higher lev- els of being in order to bring love into the equation. I believe this element of love provides the difference in what works over the long haul with consistency. After all, love is what we each seek. Love rules. As William Law stated, “Love is infallible, it has no errors, for all errors are the want of love.”
Joe accomplishes many feats in this book. He does not make you meet him where he is; he meets you where you are. This makes it so much easier for the reader, you. Joe does what good teachers do. He
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