Page 24 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

Introduction
helps you identify your current style, ways of thinking, and beliefs. He provides exercises to encourage getting in touch with your thoughts, perceptions, and goals. And imagine this: He induces a trance in the process! Throughout this whole work, Joe masterfully invokes trance after trance so that you will gain insight and more deeply understand Hypnotic Writing. Experience is not just the best teacher. It may be the only teacher. Reading this book gives you the experience of Hypnotic Writing. This all leads to your mas- tery of Hypnotic Writing. But this process of gaining mastery in- cludes more than just writing hypnotically.
Another significant quality of this book is that you don’t just learn Joe’s Hypnotic Writing. You learn how to do this for yourself, how to make Hypnotic Writing your own. Joe does not suggest you mimic him. He does not want you to write from rote! He shows you how to launch off in your own direction, drawing on your in- ner creativity. How does Joe do it? Well, this brings us to another powerful dynamic recurring throughout this book.
The book presents the material in such a way as to makes the unconscious conscious. Hmmm, now that’s an interesting notion. Just what the heck is that, the unconscious becoming conscious? Some of you may have experienced your conscious mind becom- ing unconscious. But with Joe’s book, he writes in a way that in- creases your awareness, not just by providing you with more information. Joe lifts the cover off the unconscious processes used in Hypnotic Writing. Now you can see, understand, and utilize these potent principles in your own writing.
The genius of the master hypnotherapist, Milton Erickson, was apparently so natural to him that Erickson himself could not or would not fully explain the processes he used in hypnotherapy. Many experts studied Erickson’s hypnotherapeutic ways so that others could understand the processes and utilize them as thera- pists. In this book, Joe identifies and illuminates the many attrib- utes of effective Hypnotic Writing. You don’t have to wonder what qualities are present in Hypnotic Writing. He lists them clearly. Joe provides examples and practice exercises for you to gain familiarity with them.
xxiii