Page 222 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

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HOW MUCH
IS THAT DOGGIE IN THE WINDOW?
When I was in college, long, long ago, in another time and place, far, far away, I took care of a stray dog I later named Spot.
Yes, I really named her Spot. She was part beagle and part dal- matian, and she really had spots on her.
Well, my father would make fun of Spot, calling her a mutt. My father made fun of most of the things I was interested in, so this wasn’t unusual behavior for him. Still, it irked me. I loved Spot. I thought she deserved better respect. So one day I made up a story:
I told my dad that I had gone shopping at the grocery store, and of course had left Spot outside to wait for me. I then said that when I came out of the store, an old man was standing there, staring at Spot.
“Is this your dog?” the man asked.
“Yes,” I replied, wondering what Spot had done while I was away.
“You have a rare dog,” he said. “I do?”
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