Page 224 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

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HOW TO CHANGE PERCEPTION
Whenever you write your sales letter, you may need to change the reader’s perception in order to get them to buy your product or service.
Don’t think for a minute that I would encourage you to lie, cheat, steal, or in any other way mislead your reader. That’s unethi- cal and illegal. I lied to my father some 30 years ago because that’s what my limited mental resources knew to do at that time. You don’t need to lie to your customers. Not ever.
So how do you change the perceptions of your readers? You do it by putting things into perspective before you state them.
Say your product costs well over one thousand dollars. Before you tell prospects the price, prepare their mind for what you are about to say:
You might point out that if they bought your product at a retail store, it would cost five thousand dollars.
You might point out that if they had to create this product on their own, it might cost them 10 grand.
You might point out that if they spent all the time and energy to create the product that you did to create it, it would have cost them thousands of dollars, months of work, and many sleep- less nights.
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