Page 38 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

My obsessive curiosity led me to investigate both kinds of writ- ing. I studied literature throughout college and for years afterward. I minored in English and American literature. I loved Nathaniel Hawthorne, Herman Melville, Jack London, Mark Twain, William Saroyan, and others.
I wrote fiction, plays and poetry, trying to adapt what I was learning and did pretty well at it. I was published a fair amount. And I saw a play I wrote, The Robert Bivens Interview, produced in Houston in 1979. It won an award, too, in the first Houston Play- wrights Festival.
Years later, I studied copywriting. I read everything I could get my hands on, from in-print marketing books to out-of-print col- lectibles. The Robert Collier Letter Book changed my life. The works of John Caples opened my eyes.
I spent time practicing what I was learning, writing sales letters that sometimes bombed, but more often broke all records—some of them on the verge of being miraculous. My letter for Thought- line, an old DOS program, is still being talked about today. (You’ll find it later in this book.)
The result of this foot in two worlds experience led me to create what I later coined “Hypnotic Writing.”
That didn’t happen overnight, of course. It took well over 20 years of cooking within me before the recipe was ready. And it wasn’t until I had read the book Unlimited Selling Power before everything came together for me.
That’s when I wrote a book that became the beginning of a movement. I used to sell that book in the back of the room at my talks in Houston, way back in the 1990s. That book later became my first e-book. It’s now sold in the tens of thousands online. The title is Hypnotic Writing.
Generally speaking, Hypnotic Writing is any writing that holds your attention. Hypnotists call it a “waking trance” (which I ex- plain in a minute). John Burton, in his advanced book Hypnotic Language writes: “All communication invites the receiver into a hypnotic trance.”
Note he said invites a person into a trance. You can start writing
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