Page 40 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

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AGATHA CHRISTIE PROVES HYPNOTIC WRITING EXISTS
Did mystery novelist Agatha Christie literally hypnotize her readers?
Consider: According to a British television documentary aired in December 2005, scientists from three leading universities stud- ied 80 of the famed novelist’s works and discovered she used words that invoked chemical responses in the brains of her readers.
The study—called The Agatha Project—involved loading Christie’s novels into a computer and analyzing her words, phrases, and sentences. The scientists concluded that her phrases trigger a pleasure response. This causes people to seek out her books again and again, almost like an addiction.
According to the study, Christie used literary techniques mirror- ing those employed by hypnotherapists and psychologists, which have a hypnotic effect on readers. This is clear evidence that the principles you’re going to learn in this book truly work.
The study found that common phrases used by Christie act as a trigger to raise levels of serotonin and endorphins, the chemical messengers in the brain that induce pleasure.
I’ve been saying this for years. Certain words and phrases push
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